ABERCROMBIE & FITCH
A movement-driven campaign for Abercrombie & Fitch exploring physicality, intimacy, and the body in motion. Choreographed and performed by Mike Tyus and Joy Isabella Brown, the project brings a contemporary dance vocabulary into the visual world of fashion, using movement as a means of shaping image, energy, and identity.
Creative Direction: Mike Tyus
Choreography + Performance: Mike Tyus & Joy Isabella Brown
Cinematography: Luca Renzi
Client: Abercrombie & Fitch